Chouette is a micro wine producer in Western Australia's Swan Valley. Building upon the strategic direction developed by Column, the project evolved Chouette's existing brand identity into a cohesive visual language spanning website and print matter.

Drawing on hand-crafted typography, analogue mark-making and paper textures, the identity is paired with warm, filmic photography that reflects the authenticity of small-batch winemaking. The resulting brand, celebrates the warmth, tactility and quiet alchemy of Chouette.