Antithesis is a project conceived by EY to foster new conversations around the future of corporate sustainability. Developed as a distinct identity separate from traditional corporate communications, the project encompassed brand identity, website and event/spatial design for an ecosystem of research, podcasts, publications and public programming. The visual identity is an adaptive system combining a modular grid, high contrast minimal palette with bold type to create a platform that could grow alongside the project while encouraging participation, dialogue and collaboration.

Creative direction: Emma Pegrum
Art direction and design: Bec Stawell Wilson
EY, Antithesis Project: Adam Carrel and Tanya McKenna
Photography: Annika Kafcaloudis
Venue: TCYK